Logo types

Logos promote instant pubic recognition. Logos developed during the 18th and 19th century. Logos made a new set of generations of graphic designers. Less is more! Logo design is an important area of graphic design and the hardest thing to perfect. Logos need to be simple but at the same time catch a readers eye.


5 PRINCIPLES OF EFFECTIVE LOGO DESIGN:

• Simple (Nike swoosh)(Less is more)
• Memorable (Unexpected, unique)
• Timeless (Effective in 10, 20, 50 years?)
• Versatile (Able to be put on t.v., billboard, shirts, etc.)
• Appropriate (Intended audience) (Theme!)

Four color process: technique for printing with full color. Also called full colored printing. CMYK!

Spot color: A method of specifying and printing colors in which each color is printed with its own ink. Is effective when the printed matter contains only 1-3 colors (cost effective). More color means more money. Pantone Matching System: this system is used by every single printer. Used when designing with spot colors. Color plays an important role in logo design. Color can illicit different feelings and emotions from the audience. Red, yellow, & blue trigger hunger, mostly used on fast food resturants. Interpretation of color may vary depending on age, gender, and cultural demographics. Pantone comes out with more colors every year, trends change. Keep your color palette to 2-3. It also becomes too chaotic. 


Combination mark: are graphics with both text and art work; usually company name. Text of the company name and the visual together. Your goal is to get both the text to work together. You can either put the text in the art or have the text next to the art.


Iconic/symbolic: icons and symbols are compelling yet uncomplicated images that are emblematic of  particular company or product. Less direct than straight text, leaving room for broader interpretation of what the organization represents. 


Wordmark/lettermark: when you just use the company name. Lettermark is when you don't use the whole company name (ex: CNN, NASA, etc.) Going to utilized contrast!