Vocab


January Vocab:


Type terms: a distinctive mark or sign .




Visual Organization...


Initial cap: a larger decorative capital letter at the beginning of text/paragraph.




Vocabulary notes...


Flush left- everything's (text) is alined to the left.

Flush right- everything's (text) alined to the right.

Centered- takes individual line of text(s) and centers them. Gives a formal feel!

Justified- text is alined on the left and on the right. In a "box". No text is out side of the box.

Type style/family- bold, italic, small caps, etc fonts. 

Small caps- all of our capital letters but they aline at your waist line. 

Lining-   is uniform, alined at the top and at the bottom.

Non-lining-  not uniformed, hangs lower than lining. Mimics a typewriter. Has ascenders and descenders. 

Leading- the space in between lines of type. 

Margins- white space on top, bottom, and sides of the page. Anything important should stay in the margin, non-important things can go on the outside. 

Kerning-

Tracking-


Concept- an idea; something formed in one's mind.


Final product- the end results


Thumbnails- a quick sketch to get your thoughts out of your head and on to paper.



Vocabulary Week 17...


Ligaturesthe act of tying or binding.

Ampersand- the sign & ______________. (example: Tiffany & Co.)

Small caps- stocks of companies with a market with capitalization less than one million dollars.

Lowercase- smaller letters, opposite of capital letters (uppercase).

Uppercase- capital letters, opposite to small letters (lowercase).


 Vocabulary Week 16...


Typography- the style and appearance of printed matter. 

Typeface- a particular design of type. 

Serif- a slight projection  finishing off stroke of a letter, as in T contrasted with  &ssT.

Body type- the type of just one section of a design. 

Display type- large or eye-catching type used for headings or advertisements. 

Reverse type- copy which is printed in white against a color background.

Point size- the size of the font, measured in points. 

Vocabulary Week 9...


Continuous tone image-  a picture with unlimited colors and many shades of gray.

Resolution- the quality of a picture, photo, etc. 


File size-  the amount of space a file can hold. Is measured in "bytes"


Vocabulary Week 8...


Hue- a color or shade.

Primary colors- colors that can't be made by mixing two colors together. 

Secondary colors- colors made by mixing two primary colors. 

Tertiary colors- colors that are made by mixing all three primary colors. (examples: brown & black)

Neutral colors- a color that matches with anything. 


Vocabulary Week 3...

Target audience- your customers, the people you're wanting to please.

Message- the concept you're trying to get across.

Work ethic- how efficiently you work.

Employablility skills- skills that make employers want to hire you.

20/20 rule- every 20 minuets look 20 feet away for 20 seconds.

Right-To-know Laws- laws that state employees have the right to know about all materials and tools.

Vocabulary Week 4...


Palette- a range of tools you can choose from.

Icon- A symbol representing and action or a company.

Vector-based graphics- pictures that stay the same quality no matter how big or small they get.

Specs of a project- the rules you have to go by.

Dialog box- displays current statuses of the application

Vocabulary Week 5...


Guidelines- a line drawn to show you what limits you need to work in. 

Extensions- something that is added or made bigger.

Contexual menu- menus that pop up with your signal, for example if you right click on the mouse a contextual menu will pop up giving a bunch of options.

Clipping mask- a tool that makes what ever isn't in the square go away, hides it.