Monday, May 7, 2012
Shepard Fairey
Frank Shepard Fairey is an American contemporary graphic designer, and illustrator. His work became more popular in the U.S. in 2008. He became known for his "Andre the Giant has a Posse" (OBEY) sticker campaign. His work become more widely known in the 2008 U.S. election when he created the Barack Obama "Hope" poster. http://en.wikipedia.org/wiki/Shepard_Fairey
Wednesday, April 25, 2012
research and inspiration for assignment 19
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| I like how the letters are "engraved" into the paper. |
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| I love how the card is in the form of the business. |
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| This is a really creative and complex business card. |
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| I love how its translucent and simple. |
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| The colors work really well together! |
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| I like how different this is. |
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| I love how this card looks like a present and the company is artful giving...presents. |
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| I like this one because it's consistent |
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| I dont like this one because there's a lot going on. |
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| I like how simple this one is. |
Tuesday, April 24, 2012
Stationary Packaging
The printed pieces that a company utilizes for communication purposes. When establishing a business, it is very important that all communications are well coordinated and that the message of the organization is presented consistently. Includes business card, letterhead, and envelope (basic stationary package). Business card: an essential part of a stationary design. When you hand someone your business card, they will form an immediate opinion about your company. Your business card does more than tell people how to find you: it says something about your company-its mission, its culture, and its goals. Everything form the colors, fonts, the texture, shade, and gloss of the paper you print on says something about you. Business cards are the most important part of the stationary package. They typically include: company logo, company name, employee name, employee title, phone number, fax number, e-mail address, company address, and web address. Design tips for business cards: must be 2 "X3.5", horizontal or vertical orientation, check for accuracy, and check for unity...continuity among other pieces.
Letterhead- a printed piece of paper used to send letters, memos, etc. Typically includes: logo, company name, company address, phone number, fax number, and web address. Design tips: must be 8.5" X 11" (standard), must be vertical orientation, must leave room to write the letter, memo, etc- big empty space in the middle, and check for accuracy, check for unity...continuity among other pieces. Envelope: the packaging that contains the letter/form when being mailed. Standard envelope #10! Typically only includes: logo, company name, company address. Design tips: 9.5" X 4.125", horizontal OR vertical orientation, must leave room for recipient's address and stamp, check for accuracy, and check for unity. If you go all the way to the edge it becomes very expensive because its harder to fold and a longer process. When establishing a business, it is very important that all communications are well coordinated.
Letterhead- a printed piece of paper used to send letters, memos, etc. Typically includes: logo, company name, company address, phone number, fax number, and web address. Design tips: must be 8.5" X 11" (standard), must be vertical orientation, must leave room to write the letter, memo, etc- big empty space in the middle, and check for accuracy, check for unity...continuity among other pieces. Envelope: the packaging that contains the letter/form when being mailed. Standard envelope #10! Typically only includes: logo, company name, company address. Design tips: 9.5" X 4.125", horizontal OR vertical orientation, must leave room for recipient's address and stamp, check for accuracy, and check for unity. If you go all the way to the edge it becomes very expensive because its harder to fold and a longer process. When establishing a business, it is very important that all communications are well coordinated.
Thursday, April 19, 2012
Inspiration for assignment 18
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| I like this wordmark because it's simple, but I see the front of the car in the logo. I think that's really cool! |
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| I just love how popular this logo is but it's so so so simple! |
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| I love how there's lots of colors which makes the logo fun. |
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| This wordmark is fun and playful. |
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| I like how there's a part of the campus between the U and K. It's simple but makes a big statement! |
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| I like how the water is incorporated into this logo. It defines the company pretty well. |
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| I like how the words form a picture! |
Friday, April 13, 2012
Inspiration for assignment 17
Wednesday, April 11, 2012
Logo types
Logos promote instant pubic recognition. Logos developed during the 18th and 19th century. Logos made a new set of generations of graphic designers. Less is more! Logo design is an important area of graphic design and the hardest thing to perfect. Logos need to be simple but at the same time catch a readers eye.
5 PRINCIPLES OF EFFECTIVE LOGO DESIGN:
5 PRINCIPLES OF EFFECTIVE LOGO DESIGN:
- Simple (Nike swoosh)(Less is more)
- Memorable (Unexpected, unique)
- Timeless (Effective in 10, 20, 50 years?)
- Versatile (Able to be put on t.v., billboard, shirts, etc.)
- Appropriate (Intended audience) (Theme!)
Four color process: technique for printing with full color. Also called full colored printing. CMYK!
Spot color: A method of specifying and printing colors in which each color is printed with its own ink. Is effective when the printed matter contains only 1-3 colors (cost effective). More color means more money. Pantone Matching System: this system is used by every single printer. Used when designing with spot colors. Color plays an important role in logo design. Color can illicit different feelings and emotions from the audience. Red, yellow, & blue trigger hunger, mostly used on fast food resturants. Interpretation of color may vary depending on age, gender, and cultural demographics. Pantone comes out with more colors every year, trends change. Keep your color palette to 2-3. It also becomes too chaotic.
Combination mark: are graphics with both text and art work; usually company name. Text of the company name and the visual together. Your goal is to get both the text to work together. You can either put the text in the art or have the text next to the art.
Iconic/symbolic: icons and symbols are compelling yet uncomplicated images that are emblematic of particular company or product. Less direct than straight text, leaving room for broader interpretation of what the organization represents.
Wordmark/lettermark: when you just use the company name. Lettermark is when you don't use the whole company name (ex: CNN, NASA, etc.) Going to utilized contrast!
Combination mark: are graphics with both text and art work; usually company name. Text of the company name and the visual together. Your goal is to get both the text to work together. You can either put the text in the art or have the text next to the art.
Iconic/symbolic: icons and symbols are compelling yet uncomplicated images that are emblematic of particular company or product. Less direct than straight text, leaving room for broader interpretation of what the organization represents.
Wordmark/lettermark: when you just use the company name. Lettermark is when you don't use the whole company name (ex: CNN, NASA, etc.) Going to utilized contrast!
Thursday, March 15, 2012
Research and inspiration for assignment 16
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| I love how the theme is so obvious. The "theme" of this poster is America and drugs. Well there's pills forming the shape of America! |
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| I like the gray background, it makes the colors really stand out. |
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| This poster is very fun to look at with all the colors and pictures. |
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| I like how this one is set up. Its different which makes it fun! The colors are great too... |
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| Same as the one above it, its not a traditional organizer, its creative and fun. |
Wednesday, March 14, 2012
Early Computers | 1930s- 1980s AD
What is an abacus?
In 1936, Zuse invented this type of computer?
Example of the 1944 Mark Computer:
In 1944, Aiken and Hopper designed the Mark Series of computers to be used for what?
Example of the UNIVAC Computer:
In 1951, Eckert and Mauchly designed the first commercial computer for whom?
What does UNIVAC stand for?
In 1953, IBM enters the scene. What does IBM stand for
What is FORTRAN?
Example of the first mouse:
In 1964, how did Engelbart change the way computers worked?
What is the significance of ARPnet?
In 1971, Intel introduced this?
Example of _______________:
In the same year, IBM introduced this?
Example of _______________:
In 1973, Metcalf and Xerox created this?
During the next several years, the first consumer computers were marketed. Post photos of the Altair, Apple I, Apple II, TRS-80, Commodore PET. Label each.
In 1981, Bill Gates and Microsoft introduced this package?
In 1936, Zuse invented this type of computer?
Example of the 1944 Mark Computer:
In 1944, Aiken and Hopper designed the Mark Series of computers to be used for what?
Example of the UNIVAC Computer:
In 1951, Eckert and Mauchly designed the first commercial computer for whom?
What does UNIVAC stand for?
In 1953, IBM enters the scene. What does IBM stand for
What is FORTRAN?
Example of the first mouse:
In 1964, how did Engelbart change the way computers worked?
What is the significance of ARPnet?
In 1971, Intel introduced this?
Example of _______________:
In the same year, IBM introduced this?
Example of _______________:
In 1973, Metcalf and Xerox created this?
During the next several years, the first consumer computers were marketed. Post photos of the Altair, Apple I, Apple II, TRS-80, Commodore PET. Label each.
In 1981, Bill Gates and Microsoft introduced this package?
Tuesday, March 13, 2012
Photography | 1839-1960s AD
Until the 1880s, how were news stories illustrated?
Engravings or woodcuts!
What is a camera obscura?
A way to observe light, obscura literally means "dark chamber". It's an optical device that prjects an image of its surroundings onto a screen.
Example of a camera obscura:
How did scholars and artists utilize the camera obscure?
In the 13th century, it was used for the safe observation of solar eclipses and the phases of the moon.
From where did the photographic camera develop?
Who first used the term "photography"? Where was is derived from?
Sir John Hershel, the Greek words for light and writing.
Example of the first photograph:
Who is credited with making the first successful photograph?
Joseph Niepce!
Example of a Daguerreotype image:
Who invented the Daguerreotype process? What are the advantages and disadvantages of the process?
Louis Daguerre! Disadvantages: expensive, could not be duplicated, and it took 30 minutes to develop. Advantages: you could make the image permanent by immersing it in salt and you could capture memories in less time than before.
Example of Calotype image:
Who invented the Calotype process? What are the advantages and disadvantages of the process?
William Fox Talbot! Disadvantages: poor quality! Advantages: could be duplicated, better quality than the Daguerreotype process, and you could take more pictures.
Example of a Wet Caollodion Process image:
Who invented the Wet Collodion process? What are the advantages and disadvantages of the process?
Frederick Scott Archer! Disadvantages: the plates had to be immediately developed, and the equipment had to be portable. Advantages: cheaper than the other processes and images were much sharper.
Example of a Dry Plate Process image:
Who invented the Dry Plate process? What are the advantages and disadvantages of the process?
Richard Maddox! Disadvantages: too complicated for the public. Advantages: dry images so you didn't have to have so much equipment.
Who is George Eastman? What company did he establish?
He invented the roll film, a photographic medium that replaced fragile glass plates with a photo-emulsion coated on paper rolls. (1844)
Example of The Kodak Camera from 1888:
In 1888, he produced a camera that use his flexible roll film. How did he make this camera/photography accessible to the public?
He made it simple by having his customers simply take the pictures, send in the camera (with minimal processing fee), they'll develop the images, reload the camera film, & return it back to the owners.
What is Edwin Land best known for? What company did he establish?
He was known for patenting polarized light filters in 1934 and his invention of instant photography in 1948. He established The Polaroid Corporation!
Example of the first Polaroid camera:
How long did the first Polaroid camera take to produce a photo?
It produced and black & white print in 60 seconds!
What was Edward Muybridge known for?
Using multiple cameras to capture motion.
Example of the Zoopraxiscope:
What is the Zoopraxiscope?
A device used to project a series of images in a successive phases and motion.
Example of a Muybridge's horse in motion:
How did Muybridge settle the debate and photograph a horse in motion?
He began to experiment using a series of large cameras and placed them in a line, each being triggered by a thread as a horse passed by. He settled the question in 1877. By 1878, after continued the experimentations, he has successfully photographed horse in motion.
In 1880s, the development of the motion picture camera allowed this?
A "moving picture" for an audience!
Example of a motion picture projector:
What is a motion picture projector?
It displaid the "moving picture" on a screen for people to watch!
Engravings or woodcuts!
What is a camera obscura?
A way to observe light, obscura literally means "dark chamber". It's an optical device that prjects an image of its surroundings onto a screen.
Example of a camera obscura:
How did scholars and artists utilize the camera obscure?
In the 13th century, it was used for the safe observation of solar eclipses and the phases of the moon.
From where did the photographic camera develop?
Who first used the term "photography"? Where was is derived from?
Sir John Hershel, the Greek words for light and writing.
Example of the first photograph:
Who is credited with making the first successful photograph?
Joseph Niepce!
Example of a Daguerreotype image:
Who invented the Daguerreotype process? What are the advantages and disadvantages of the process?
Louis Daguerre! Disadvantages: expensive, could not be duplicated, and it took 30 minutes to develop. Advantages: you could make the image permanent by immersing it in salt and you could capture memories in less time than before.
Example of Calotype image:
Who invented the Calotype process? What are the advantages and disadvantages of the process?
William Fox Talbot! Disadvantages: poor quality! Advantages: could be duplicated, better quality than the Daguerreotype process, and you could take more pictures.
Example of a Wet Caollodion Process image:
Who invented the Wet Collodion process? What are the advantages and disadvantages of the process?
Frederick Scott Archer! Disadvantages: the plates had to be immediately developed, and the equipment had to be portable. Advantages: cheaper than the other processes and images were much sharper.
Example of a Dry Plate Process image:
Who invented the Dry Plate process? What are the advantages and disadvantages of the process?
Richard Maddox! Disadvantages: too complicated for the public. Advantages: dry images so you didn't have to have so much equipment.
Who is George Eastman? What company did he establish?
He invented the roll film, a photographic medium that replaced fragile glass plates with a photo-emulsion coated on paper rolls. (1844)
Example of The Kodak Camera from 1888:
In 1888, he produced a camera that use his flexible roll film. How did he make this camera/photography accessible to the public?
He made it simple by having his customers simply take the pictures, send in the camera (with minimal processing fee), they'll develop the images, reload the camera film, & return it back to the owners.
What is Edwin Land best known for? What company did he establish?
He was known for patenting polarized light filters in 1934 and his invention of instant photography in 1948. He established The Polaroid Corporation!
Example of the first Polaroid camera:
How long did the first Polaroid camera take to produce a photo?
It produced and black & white print in 60 seconds!
What was Edward Muybridge known for?
Using multiple cameras to capture motion.
Example of the Zoopraxiscope:
What is the Zoopraxiscope?
A device used to project a series of images in a successive phases and motion.
Example of a Muybridge's horse in motion:
How did Muybridge settle the debate and photograph a horse in motion?
He began to experiment using a series of large cameras and placed them in a line, each being triggered by a thread as a horse passed by. He settled the question in 1877. By 1878, after continued the experimentations, he has successfully photographed horse in motion.
In 1880s, the development of the motion picture camera allowed this?
A "moving picture" for an audience!
Example of a motion picture projector:
What is a motion picture projector?
It displaid the "moving picture" on a screen for people to watch!
The Linotype Machine | 1886 AD
Who is credited with the invention of the typewriter?
Christopher Sholes!
What is a "stenographer"?
Someone that uses the typewriter?
Example of Shole's typewriter:
Why did Shole's send a prototype of his typewriter to Clephane?
To test the machine
After the typewriter began production, why did Clephane pursue another machine?
He realized the typewriter only solved half of the problem. It took too long to typeset and copy words.
Who spent a redesigning Clephane's typesetting machine?
Ottmar Mergenthaler!
What is meant by "typesetting"?
How fast the type is set on the paper?
Example of the Linotype Machine:
How does the Linotype Machine differ from the typewriter?
It allowed type to be set mechanically rather then by hand.
How did this machine change the newspaper industry?
It made production faster! It made it possible for a small number of operators to set type for more pages on a daily basis.
Example of the Linotype Keyboard:
How does the keyboard of the Linotype Machine differ from the keyboards we use today?
Today we have one alphabet on the keyboard with a shift key to CAPITALIZE, but the Linotype keyboard had 2 alphabets (one capital and one lowercase).
Example of Linotype Slug:
What is a slug?
A line of type that's casted into a single piece.
Example of a person operating a Linotype Machine:
Why is the Linotype Machine the greatest advance in printing since movable type?
Because it allowed us to make mass production of newspapers, more communication, faster.
Christopher Sholes!
What is a "stenographer"?
Someone that uses the typewriter?
Example of Shole's typewriter:
Why did Shole's send a prototype of his typewriter to Clephane?
To test the machine
After the typewriter began production, why did Clephane pursue another machine?
He realized the typewriter only solved half of the problem. It took too long to typeset and copy words.
Who spent a redesigning Clephane's typesetting machine?
Ottmar Mergenthaler!
What is meant by "typesetting"?
How fast the type is set on the paper?
Example of the Linotype Machine:
How does the Linotype Machine differ from the typewriter?
It allowed type to be set mechanically rather then by hand.
How did this machine change the newspaper industry?
It made production faster! It made it possible for a small number of operators to set type for more pages on a daily basis.
Example of the Linotype Keyboard:
How does the keyboard of the Linotype Machine differ from the keyboards we use today?
Today we have one alphabet on the keyboard with a shift key to CAPITALIZE, but the Linotype keyboard had 2 alphabets (one capital and one lowercase).
Example of Linotype Slug:
What is a slug?
A line of type that's casted into a single piece.
Example of a person operating a Linotype Machine:
Why is the Linotype Machine the greatest advance in printing since movable type?
Because it allowed us to make mass production of newspapers, more communication, faster.
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