Shepard Fairey

Frank Shepard Fairey is an American contemporary graphic designer, and illustrator. His work became more popular in the U.S. in 2008. He became known for his "Andre the Giant has a Posse" (OBEY) sticker campaign. His work become more widely known in the 2008 U.S. election when he created the Barack Obama "Hope" poster. http://en.wikipedia.org/wiki/Shepard_Fairey

Color Psychology

research and inspiration for assignment 19

I like how the letters are "engraved" into the paper.

I love how the card is in the form of the  business.

This is a really creative and complex business card.

I love how its translucent and simple.

The colors work really well together!

I like how different this is.

I love how this card looks like a present and the company is artful giving...presents.

I like this one because it's consistent

I dont like this one because there's a lot going on.

I like how simple this one is. 

Stationary Packaging

The printed pieces that a company utilizes for communication purposes. When establishing a business, it is very important that all communications are well coordinated and that the message of the organization is presented consistently. Includes business card, letterhead, and envelope (basic stationary package). Business card: an essential part of  a stationary design. When you hand someone your business card, they will form an immediate opinion about your company. Your business card does more than tell people how to find you: it says something about your company-its mission, its culture, and its goals. Everything form the colors, fonts, the texture, shade, and gloss of the paper you print on says something about you. Business cards are the most important part of the stationary package. They typically include: company logo, company name, employee name, employee title, phone number, fax number, e-mail address, company address, and web address. Design tips for business cards: must be 2 "X3.5", horizontal or vertical orientation, check for accuracy, and check for unity...continuity among other pieces.

Letterhead- a printed piece of paper used to send letters, memos, etc. Typically includes: logo, company name, company address, phone number, fax number, and web address. Design tips: must be 8.5" X 11" (standard), must be vertical orientation, must leave room to write the letter, memo, etc- big empty space in the middle, and check for accuracy, check for unity...continuity among other pieces. Envelope: the packaging that contains the letter/form when being mailed. Standard envelope #10! Typically only includes: logo, company name, company address. Design tips: 9.5" X 4.125", horizontal OR vertical orientation, must leave room for recipient's address and stamp, check for accuracy, and check for unity. If you go all the way to the edge it becomes very expensive because its harder to fold and a longer process. When establishing a business, it is very important that all communications are well coordinated.

Inspiration for assignment 18

I like this wordmark because it's simple, but I see the front of the car in the
logo. I think that's really cool!

I just love how popular this logo is but it's so so so simple!

I love how there's lots of colors which makes the logo fun.

This wordmark is fun and playful.

I like how there's a part of the campus between the
U and K. It's simple but makes a big statement!

I like how the water is incorporated into this logo. It defines the company
pretty well.

I like how the words form a picture!

Inspiration for assignment 17

I like how simple this picture is. 

I like how this kind of mocks a record. and the simple colors.

I love how the letter form a picture in a way. Very creative!

Logo types

Logos promote instant pubic recognition. Logos developed during the 18th and 19th century. Logos made a new set of generations of graphic designers. Less is more! Logo design is an important area of graphic design and the hardest thing to perfect. Logos need to be simple but at the same time catch a readers eye.


5 PRINCIPLES OF EFFECTIVE LOGO DESIGN:

• Simple (Nike swoosh)(Less is more)
• Memorable (Unexpected, unique)
• Timeless (Effective in 10, 20, 50 years?)
• Versatile (Able to be put on t.v., billboard, shirts, etc.)
• Appropriate (Intended audience) (Theme!)

Four color process: technique for printing with full color. Also called full colored printing. CMYK!

Spot color: A method of specifying and printing colors in which each color is printed with its own ink. Is effective when the printed matter contains only 1-3 colors (cost effective). More color means more money. Pantone Matching System: this system is used by every single printer. Used when designing with spot colors. Color plays an important role in logo design. Color can illicit different feelings and emotions from the audience. Red, yellow, & blue trigger hunger, mostly used on fast food resturants. Interpretation of color may vary depending on age, gender, and cultural demographics. Pantone comes out with more colors every year, trends change. Keep your color palette to 2-3. It also becomes too chaotic. 


Combination mark: are graphics with both text and art work; usually company name. Text of the company name and the visual together. Your goal is to get both the text to work together. You can either put the text in the art or have the text next to the art.


Iconic/symbolic: icons and symbols are compelling yet uncomplicated images that are emblematic of  particular company or product. Less direct than straight text, leaving room for broader interpretation of what the organization represents. 


Wordmark/lettermark: when you just use the company name. Lettermark is when you don't use the whole company name (ex: CNN, NASA, etc.) Going to utilized contrast!