Visual organization

Not directing the audience through a design is misleading them!!


Eye movement: the typical eye moves left to right, top to bottom. Controlling eye movement within a composition is a matter of directing the natural scanning tendency of the viewer's eye. The eye tends to gravitate towards area of complexity first. In pictures of people, eyes is always attracted to that face and particularly the eyes. Light areas of a composition will attract the eye, especially when adjacent to a dark area. Diagonal lines or edges will guide eye movement. Optical center: the spot where the human eye tends to enter the page. Optical center is slightly above mathematical (or exact) center and just to the left. It takes a compelling element to pull your eye away from this spot. Z pattern: our visual patter makes a sweep of the page, generally, in the shape of a "Z".  Effective page design maps a viewer's route through the information. The designer's objective is to lead the viewer's eye to the important elements or information.


Fonts: the first rule is, no more than 2 fonts on one composition (page). Make sure the fonts compliment each other. Number two, avoid all CAPS. It makes it seems like you're yelling and it can sometimes be confusing. Use caps only when you need them! The third is, choose the right font. Be very careful with what font you use. Make sure the font fits the tone/theme. For example, don't have a boring font if you're designing a fun, party invitation. Number four, do not overuse fancy or complicated fonts (scripts & decorative). Use these fonts as the head line not as the body. These fonts are hard to read when small. Pairing Fonts article: www.typography.com/email/2010-03/index.htm

Visual Hierarchy: will establish focal point based on their importance to the message that's being communicated.

A crucial part of the design process is to establish an order of elements, a visual structure, to help the viewer absorb the information proved by a design.

To establish visual hierarchy answer these questions:
- What do I want me viewer to look at first?
- Second?
- Third?
 Etc...


The grid: a way of organizing content on a page, using any combination of margins, guide lines, rows, and columns.  Instituted by modernism! Can assist the audience by breaking info into manageable chunks and establishing relationships between text and images. A grid consists of a distinct set of aligned-based relationships that act as guides for distributing elements across a format. Every design is different; therefore every design will require a different grid structure...one that addresses the particular elements within the design. A gris is used to help clarify the message being communicated messages and unifying elements.

Cave Paintings | 35,000 years ago

What are cave paintings?


Beautiful detailed  and colorful representations found on the inside of cave walls and ceilings. 


Name several common themes found in cave paintings. 

• Large animals
• Tracing of hands
• abstract paintings

How were these painting created (tools & pigments )?

The paint was made from: water, plant juice, animal blood, soil, charcoal, & hematite (a form of iron oxide). Brushes were made by putting together sticks, small stones, leaves, & animal hair.

What is the most famous cave painting site? When was it discovered and by whom? 

 Lascaux, France! It was discovered in 1940 by 4 teenage boys. 


Examples:

   














Why did the cave have to be closed? What was done to satisfy public curiosity? 


The cave have to be closed because the wall paintings were being damaged by the carbon dioxide emitted form tourist. To please the public the government made a replica called the Lascaux 2.


In Altamira cave, why do most of the paintings have a red hue?


The cave paintings mostly have a red hue because the soil is made up of red clay. 


Examples:

Who discovered this site? How old are the paintings confirmed to be?


The cave was discovered by Marceline Sanz De Sauiuola and his daughter Maria. These pantings are confirmed to be 19,000 years old!


What is the oldest know cave painting site? When was it discovered and by whom? 


The oldest cave painting site is in Chauvet-Point Arcl in south France. It was discovered by 3 speleogists in 1994. 


Examples:

What was different about the painting techniques at this site?

• Walls were swept clean from debris.
• 3D effect was created by etching around the edges. 

What is "speleology"?

What three reasons to archeologist and historians believe prehistoric man created cave paintings?

1. to tell a story or recount an event that happened. 

Assignment 13:) research and inspiration

Exquisite corpse-  a method by which a collection of words or images is collectively assembled.
http://en.wikipedia.org/wiki/Exquisite_corpse


where did it come from?
 A game called Consequences.


Surrealist- a movement in art and literature that let them work from an unconscious mind. 


BRAINTSTORM: silly, unique.

I really like how this picture has black and white. I love how it has an icon on the top.

























I love how this picture looks like it was sketched. 

Photo Composition:)

Snapshot= is a quick shot, often spontaneous, taken to record a moment in time. 

Photograph= an image taken with care and thought.

Rules of Composition:

• rule of thirds- imaginary lines drawn dividing the frame of your camera into thirds, both horizontally and vertically.  Place the important subject of your composition where these lines intersect. Place your horizon line at the top or the bottom. Or fill up the entire frame with the subject for a close up image.
• Leading lines- use the lines created within the foreground or background of the composition to lead the viewer's eye through the photo. Lines can draw attention to one or more intended subjects or a single focal point.
• Point of view- change the way your subject is perceived by changing the camera position.If you are photographing a subject that you want to see very tall, compose the shot so that the camera is looking upward & vice versa. 
• Simplicity- keep your background simple and clear of clutter. The mood and effectiveness of a photo can be altered by what is in the background. A chaotic composition will cause the viewer to look away.

Semester Reflection....

This semester I learned how to use the pen tool, manipulate things using the white arrow tool, use Photoshop to edit my pictures, typography, masks, & lots more! Next semester I wouldn't want to change anything, I really like this class. It's such a fun place to be, Mrs. Dayton's so helpful and patient. I would love to learn how to do advertisements next semester!

Who shot the serif?

Have you learned something?


Yes, I learned what ascenders and descenders. I also learned that serif is a font with curly bits at the end on the letters!

Journal post 16:)

How many points are in a inch? How many points are in a pica?


There's 72 points in an inch & 12 points in a pica!


Out of the seven classifications the one that would be best for body type is....


Sans Serif, its simple and easy to read.


What are the lowercase characters that are ascenders?


t, h, k, p, l, b, i, t, e, a, & q.


What are the lowercase descenders?


u, o, z, x, s, w, g, & c.

Script

Modern

Old Style

Sans Serif

Decorative

Slab Serif

Dingbats